KFC Holdings (Malaysia) Bhd has recently launched the "Shuffle Your Way To Melbourne" Contest. Some of the salient terms & conditions (please check out their website http://www.kfchotrods.com.my/ for the full terms & conditions) of the contest are:-
1. The contest is open to all Malaysians aged 12 and above.
2. The contest period is from November 17 to December 7 2008.
3. Participants are allowed to submit as many videos as they wish. All entries must show the participants 'shuffling' with the KFC Hot Rods.
4. The duration of each video should be a minimum of 40 seconds and a maximum of 1 minute.
5. Contestants have a choice to select their own music to 'shuffle' to as long as it is free from explicit content.
6. All entries must be submitted via YouTube.
7. All video submissions will go through a short-listing stage where 20 finalists will be selected by the judges for the Grand Final.
8. The Grand Final will be held from December 8 to December 12 2008 where the video entries will be open to public votes.
9. The Grand Prize of 1 holiday package to Melbourne, Australia will be awarded to the entry from the Grand Final that receives the most number of votes followed by the next 9 top voted entries who will be awarded the special prize. The next 10 entries that follow will win the Consolation Prize.
There are 2 ways of participating in this contest - 1) Online or 2) On-Ground. For the online participation you will basically have to record yourself doing the Shuffle Dance and then upload your video on YouTube. For the on-ground participation you will have to check out the on-ground location schedule from Fly FM and Hot FM. Be there, and the crew will record your moves on camera. They will then submit your dance video online. The on-ground locations are in Kuala Lumpur, Petaling Jaya, Shah Alam and Klang.
The shuffle or what is more popularly known as the Melbourne shuffle is a dance style created in the underground parties in Melbourne, Australia during the early 1990s. The basic movements are a fast heel and toe action with a style suitable for various types of electronic music. Some variants include arm movements. Melbourne shuffle footwork is based on Celtic dance, in particular Irish dance. Since the days of the Gold Rush in Australia, there has been a large Celtic population in Melbourne, mainly from Ireland, Scotland, Wales, Spain (Iberia) and France (Gaul). The Melbourne shuffle is gaining popularity in many countries around the world due in no small part to the many shuffle videos that have been posted on YouTube.